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This site gogreenled.co.nz states the following, "Supplier for NZ New Zealand." We noticed that the webpage also stated " Go Green LED Ltd is a high quality provider of industrial and commercial LED light emitting diode lighting for New Zealand." It also stated " New high quality and environmentally friendly LED lighting solutions and intelligent LED Lights controls. Which meet the highest possible technical standards. Industrial and commercial LED lighting Solutions. We are focused to provide a wide range of the highest quality LED High Bay Lights." The header had go green led as the highest ranking keyword. It was followed by led lights, nz, and led lighting supplier which isn't as ranked as highly as go green led. The next words the site used was new zealand. commercial was also included but will not be understood by search crawlers.